SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework

Abstract

Purpose

The purpose of this paper is to propose a new service framework for managing nature and physical resources that balances the needs of people and planet.

Design/methodology/approach

The process used in this paper was a rapid literature review and content analysis of 202 articles in service journals and learned that there are limited papers on Sustainable Development Goal (SDG) #6 (clean water and sanitation) or SDG #7 (affordable and clean energy) and very few articles on SDG #12 (responsible production and consumption) that focused on environmental components of services. This highlighted the need to conceptualise a service framework for managing these resources sustainably.

Findings

The proposed regenerative service economy framework for managing natural and physical resources for all humans (without harming the planet) reflects insights from analysing the available service articles. The framework draws on the circular economy, an Indigenous wholistic framework and service thinking to conceptualise how service research can manage natural and physical resources in ways that serve both people and the planet.

Originality/value

This paper introduces the regenerative service economy framework to the service literature as an approach for guiding service researchers and managers in sustainably managing natural and physical resources in a sustainable way.

Citation

Russell-Bennett, R., Polonsky, M.J. and Fisk, R.P. (2024), "SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework", Journal of Services Marketing, Vol. 38 No. 2, pp. 172-189. https://doi.org/10.1108/JSM-09-2023-0327