Editorial: taking some novel advice
ISSN: 0887-6045
Article publication date: 12 October 2017
Issue publication date: 9 November 2017
Abstract
Purpose
To demonstrate how techniques from creative writing can be used to develop interesting and insightful journal articles.
Design/methodology/approach
This paper aims to use the creative writing techniques related to style, theme and character development to offer advice for academic writers.
Findings
Authors should venture beyond the conventional writing techniques if they seek to produce a compelling, logical and original article that is appealing to an academic reader.
Originality/value
This research offers insight into the writing process for authors to assist them in understanding how to avoid submitting manuscripts that are uninteresting or difficult to read.
Keywords
Citation
Baron, S. and Russell-Bennett, R. (2017), "Editorial: taking some novel advice", Journal of Services Marketing, Vol. 31 No. 6, pp. 481-484. https://doi.org/10.1108/JSM-06-2017-0214
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited