Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs
ISSN: 0887-6045
Article publication date: 1 May 2023
Issue publication date: 30 August 2023
Abstract
Purpose
This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative opportunities and embracing change.
Design/methodology/approach
The authors conducted a two-year study to explore five types of informal entrepreneurs (musicians, street vendors, artists, owners of informal smoke shops and street food vendors). The authors used semi-structured interviews and applied thematic analysis (ATA) of popular music and narratives to shed light on their attitudes, motivations and practices.
Findings
The study shows how potential service participants freely exclude themselves from services and transformative service initiatives, preventing them from realizing opportunities and embracing change that can improve their well-being. The study also demonstrates that to serve human needs fairly, service designers need to recognize that some actors require more attention and resources than others to achieve their potential.
Originality/value
The study challenges the notion that any population experiencing vulnerability wants help and chooses to participate in transformative service initiatives. Service participants can, in fact, exclude themselves from services and transformative service initiatives by free will, demonstrating that service exclusion is a multidirectional phenomenon, not unidirectional. Additionally, the paper analyzes narratives gathered from aesthetic expressions, using principles of ATA, introducing music thematic analysis as a research approach.
Keywords
Citation
Del Giudice, O.N., Giraldo, M., Alkire, L. and Orozco Restrepo, G. (2023), "Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs", Journal of Services Marketing, Vol. 37 No. 8, pp. 1004-1017. https://doi.org/10.1108/JSM-04-2022-0138
Publisher
:Emerald Publishing Limited
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