System quality features and continuous usage intention of social network users: a multi-group analysis with gender
Journal of Systems and Information Technology
ISSN: 1328-7265
Article publication date: 23 October 2023
Issue publication date: 14 November 2023
Abstract
Purpose
This paper aims to conceptualize a framework drawn upon the self-regulation theory to study the effect of system quality features on the continuous usage intention of social network users. The study explores the relationship among the selected variables and identifies the determinants of continuous usage intention of social networks.
Design/methodology/approach
A survey method was used to collect data from 301 male and 311 female social network users to test the research model with the help of the structural equation modelling technique.
Findings
The results show a difference between male and female social media users for the continuous usage intention of social networks. A substantial difference in the relationship was seen between the attitude and continuous usage intention, where female social network users had a more robust and significant relationship than their male counterparts.
Originality/value
This study uses the self-regulation theory to understand the continuous usage intention of social networks in the Indian context. This research study contributes to the existing literature on social networks/social media and the adoption intention.
Keywords
Citation
Doshi, P., Nigam, P. and Rishi, B. (2023), "System quality features and continuous usage intention of social network users: a multi-group analysis with gender", Journal of Systems and Information Technology, Vol. 25 No. 4, pp. 480-501. https://doi.org/10.1108/JSIT-07-2022-0164
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited