Discovering ethnic minority business research directions using text mining and topic modelling
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 11 October 2022
Issue publication date: 2 January 2023
Abstract
Purpose
This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.
Design/methodology/approach
An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling.
Findings
The results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production).
Originality/value
Ethnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.
Keywords
Citation
Moro, S., Pires, G., Rita, P., Cortez, P. and Ramos, R.F. (2023), "Discovering ethnic minority business research directions using text mining and topic modelling", Journal of Research in Marketing and Entrepreneurship, Vol. 25 No. 1, pp. 83-102. https://doi.org/10.1108/JRME-01-2022-0004
Publisher
:Emerald Publishing Limited
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