Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems
Journal of Manufacturing Technology Management
ISSN: 1741-038X
Article publication date: 9 January 2019
Abstract
Purpose
The purpose of this paper is to investigate distinctive pathways for product-service system (PSS) development. Moreover, it investigates the contingent effect of the business ecosystem (BE) in terms of being provider-pushed or customer-pulled.
Design/methodology/approach
The study adopted a case-based research, performed in the Brazilian and Danish healthcare industries in order to explore the subject.
Findings
The results reveal that the capital available for investments influences the pathway. The customer-pulled PSS fast evolved to become result-oriented and connected to a complex resource-dependent network in the BE. The provider-pushed PSS showed a slow evolutionary pathway, limited to product-oriented offerings with low dependence among actors in the BE.
Originality/value
The research offers various managerial implications for PSS providers, policymakers and customers of the healthcare industry.
Keywords
Acknowledgements
The authors gratefully acknowledge the financial support of the Brazilian research funding agencies CNPq (National Council for Scientific and Technological Development), CAPES (Federal Agency for the Support and Improvement of Higher Education) and FAPESP (São Paulo Research Foundation).
Citation
Pereira, V.R., Kreye, M.E. and Carvalho, M.M.d. (2019), "Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems", Journal of Manufacturing Technology Management, Vol. 30 No. 4, pp. 729-747. https://doi.org/10.1108/JMTM-07-2018-0209
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited