Linking dynamic capability with mass customization capability: the mediating role of supply chain resilience
Journal of Manufacturing Technology Management
ISSN: 1741-038X
Article publication date: 25 June 2024
Issue publication date: 18 November 2024
Abstract
Purpose
Despite the growing interest in enhancing mass customization capability (MCC), firms still have little knowledge of dealing with the superimposed challenges of increased market uncertainty and supply chain disruptions. Based on the dynamic capability view, this study focuses on the impacts of frequent sensing and reconfiguring processes on MCC and the mediating roles of proactive and reactive supply chain resilience (SCR).
Design/methodology/approach
We collected survey data from 277 manufacturing firms and conducted a structural equation model to test hypotheses.
Findings
The results reveal that although its direct effect on MCC is insignificant, sensing process improves MCC indirectly via reactive SCR. Our findings also show that reconfiguring process enhances MCC both directly and indirectly via reactive SCR.
Originality/value
This study provides theoretical and practical insights into how to combine dynamic capability and SCR to strengthen MCC.
Keywords
Acknowledgements
This work was partially supported by the State Key Laboratory of Massive Personalized Customization System and Technology (No. H&C-MPC-2023-04-02), the Fundamental Research Funds for the Central Universities (HIT.HSS.ESD202333), and Taishan Scholar Project of Shandong Province (tsqn201909154).
Citation
Shi, H., Feng, T., Chen, L. and Lu, X. (2024), "Linking dynamic capability with mass customization capability: the mediating role of supply chain resilience", Journal of Manufacturing Technology Management, Vol. 35 No. 7, pp. 1313-1328. https://doi.org/10.1108/JMTM-06-2023-0246
Publisher
:Emerald Publishing Limited
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