Negotiation of needs towards halal talents sustainability
ISSN: 1759-0833
Article publication date: 4 December 2020
Issue publication date: 7 January 2022
Abstract
Purpose
This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.
Design/methodology/approach
A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia.
Findings
The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants.
Research limitations/implications
Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism.
Practical implications
It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future.
Originality/value
Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia.
Keywords
Acknowledgements
This research was supported by Universiti Sains Islam Malaysia (USIM) under a so-called Special Grant received in 2018 for 12 months of research work. We thank our colleagues from IHRAM, JAKIM, Halal Industry Development Corporation (HDC), INHART and Nestle (M) Sdn. Bhd. who provide insight and expertise that greatly assisted the research, although they may not agree with all of the interpretations/conclusions of this paper. We thank Prof Ismail Abdullah for his assistance with TRIZ analysis and expertise comments that greatly improved the findings.
Citation
Abdul Rahim, N.R., Abdullah, I., Yahya, N.A., Awang, M.N., Muhammad, S.Z., Ahmad Sabri, S. and Ahmad, N.N. (2022), "Negotiation of needs towards halal talents sustainability", Journal of Islamic Marketing, Vol. 13 No. 1, pp. 20-44. https://doi.org/10.1108/JIMA-11-2019-0245
Publisher
:Emerald Publishing Limited
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