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Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises

Dewie Saktia Ardiantono (Department of Business Management, Faculty of Creative Design and Digital Business, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia)
Gde Dharma Ardyansyah (Department of Business Management, Faculty of Creative Design and Digital Business, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia and Department of Management and Organisations, School of Business, The University of Western Australia, Perth, Australia)
Mushonnifun Faiz Sugihartanto (Department of Business Management, Faculty of Creative Design and Digital Business, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia)
Muhammad Ubaidillah Al Mustofa (Department of Development Studies, Faculty of Creative Design and Digital Business, Sepuluh Nopember Institute of Technology, Surabaya, Indonesia)
Netty Lisdiantini (Department of Business Administration, Politeknik Negeri Madiun, Madiun, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 21 May 2024

Issue publication date: 4 June 2024

365

Abstract

Purpose

This study aims to identify the challenges, promote respective solutions and construct strategies for the implementation of the halal supply chain in Indonesia’s small and medium-sized enterprises (SMEs).

Design/methodology/approach

This research used the analytic network process in nine respondents categorised into three groups of relevant stakeholders: government, academia and industry.

Findings

Seven essential criteria for the implementation of a halal supply chain in SMEs were identified, namely, the process, packaging, storage, transportation, fundamental aspects, supporting policy and technology. Notably, the high cost of adopting blockchain technology was the most crucial issue, particularly in SMEs.

Practical implications

Through the findings, several critical factors to consider in the implementation of halal supply chains for SMEs were identified. The investment in halal supply chain technology, which incurs a high cost carried by entrepreneurs, is a burden for SMEs. For this reason, further studies are required to formulate and develop cost-effective halal supply chain technology for SMEs.

Originality/value

To the best of the authors’ knowledge, this research is the first attempt of comprehensively mapping the barriers and developing strategic solutions to implement the halal supply chain by Indonesia’s SMEs.

Keywords

Acknowledgements

The authors would like to express their gratitude to Institut Teknologi Sepuluh Nopember for their contribution to this work. Appreciation is also expressed for the anonymous reviewers' valuable contributions and suggestions for enhancing the quality of this paper. Last but not least, the researchers wish to show their thankfulness to the halal experts who completed the ANP questionnaire.

Citation

Ardiantono, D.S., Ardyansyah, G.D., Sugihartanto, M.F., Al Mustofa, M.U. and Lisdiantini, N. (2024), "Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises", Journal of Islamic Marketing, Vol. 15 No. 7, pp. 1673-1705. https://doi.org/10.1108/JIMA-08-2022-0229

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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