Effects of religiosity, halal knowledge and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic

Abstract

Purpose

This study aims to analyze the effect of religiosity (RE), halal knowledge (HK) and halal certification (HC), attitudes, subjective norms and vaccine quality on the Muslim community’s intention to use halal vaccines in Indonesia.

Design/methodology/approach

This study involved 725 Muslim respondents in 32 Indonesian provinces. The model used was based on the theory of reasoned action development with the partial least squares structural equation modeling as the data processing tool.

Findings

The study discovered that RE, HK and HC did not affect the intention of Muslims to use halal vaccines. In addition, the MUI (Majelis Ulama Indonesia – Indonesia Council of Ulama) fatwa permitting the use of the AstraZeneca vaccine despite the haram ingredients was considered an excuse for Muslims to administer non-halal vaccines. However, several parties disagreed on the fatwa because the emergency legal standing for its permissibility did not apply to all regions. The reason was that each had different rates of confirmed cases, ranging from high-risk areas to those with zero confirmed Covid-19 cases.

Originality/value

This study examines the Muslim community’s intention toward using halal vaccines in several regions in Indonesia. In addition, this study conducted in-depth interviews as samples in several regions. This study also conducted interviews to determine the public’s views on government obligation about the Covid-19 vaccine. Finally, this study proposes a vaccine to avoid the possibility of controversy over the use of non-halal vaccines.

Citation

Sudarsono, H., Ikawati, R., Kurnia, A., Azizah, S.N. and Kholid, M.N. (2024), "Effects of religiosity, halal knowledge and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic", Journal of Islamic Marketing, Vol. 15 No. 1, pp. 79-100. https://doi.org/10.1108/JIMA-06-2021-0179