The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia -law tourism destination perspectives
ISSN: 1759-0833
Article publication date: 3 October 2023
Issue publication date: 19 February 2024
Abstract
Purpose
This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism destination.
Design/methodology/approach
This study adopted the qualitative research method and used in-depth interviews with purposively selected 13 Halal tourism stakeholders in Aceh.
Findings
This study found that the Indonesian Government has aggressively promoted Aceh as one of its main Halal tourist destinations. Despite its popularity in the growing and lucrative Muslim market, the understanding of Halal tourism in Aceh among its stakeholders is still at its infancy level. Besides, although Aceh is a Muslim-majority region, its Halal facilities and services, especially the Halal certification for their foodservice industry, are still lacking compared to their neighbouring competitors.
Originality/value
This study confirms the scarcity of stakeholder understanding and support challenged and undermined Aceh’s Halal tourism competitiveness. As such, this study sheds light on the original insight that stakeholders’ limited comprehension and backing can hinder Aceh’s Halal tourism competitiveness.
Keywords
Acknowledgements
This paper is supported by Universiti Teknologi MARA: 600-TNCPI 5/3/DDF (FPHP) (010/2022).
Conflict of interest: The authors declare that they have no conflict of interest.
Consent to participate: Written informed consent was obtained from the respondents before the interview.
Consent for publication: The participants consented to the submission of the data to the journal.
Ethical statement: The research reported in this paper is conducted in accordance with general ethical guidelines in psychology-related research and obtained approval from the Research Ethics Committee, Universiti Teknologi MARA. This material represents the authors’ own original work, which has not been previously published elsewhere. The paper is not currently being considered for publication elsewhere. The paper reflects the authors’ own research and analysis truthfully and completely.
Citation
Hariani, D. and Hanafiah, M.H. (2024), "The competitiveness, challenges and opportunities to accommodate the
Publisher
:Emerald Publishing Limited
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