Adoption of blockchain technology to improve Halal supply chain performance and competitiveness
ISSN: 1759-0833
Article publication date: 1 September 2022
Issue publication date: 17 August 2023
Abstract
Purpose
This study aims to investigate the relationship between blockchain technology adoption and firm competitiveness through Halal supply chain performance as a mediating variable.
Design/methodology/approach
This paper has used the explanatory approach and multivariate data analysis using partial least squares with structural equation modelling. The data were collected from 178 Indonesian manufacturing firms producing Halal-certified foods and beverages.
Findings
The findings reveal that adopting blockchain technology positively and significantly affects Halal supply chain performance and firm competitiveness. The total indirect effect shows that the availability of blockchain technology indirectly affects the firm’s competitiveness through Halal supply chain performance.
Originality/value
This study has provided a novel theoretical framework showing that adopting blockchain technology can improve the Halal supply chain performance and the firm’s competitiveness. The transparency and integrity features of blockchain technology have strengthened the consumers’ confidence in the reliability of the Halal-certified food and beverage products.
Keywords
Acknowledgements
The authors convey their appreciation to the Division of Research & Innovation Universiti Malaysia Pahang for partially supporting this project (PDU203220).
Citation
Hendayani, R. and Fernando, Y. (2023), "Adoption of blockchain technology to improve Halal supply chain performance and competitiveness", Journal of Islamic Marketing, Vol. 14 No. 9, pp. 2343-2360. https://doi.org/10.1108/JIMA-02-2022-0050
Publisher
:Emerald Publishing Limited
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