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Developing university students’ personal skills: the role of business–university partnership programmes

Abobakr Aljuwaiber (Department of Administrative and Financial Sciences and Technology, Applied College, Taibah University, Madinah, Saudi Arabia)

Journal of International Education in Business

ISSN: 2046-469X

Article publication date: 27 May 2024

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Abstract

Purpose

This study aims to explore the influence of Mutqen programmes on university students’ personality and skills development. It evaluates the cognitive attitudes of university student participants in Mutqen training programmes. The research was analysed thematically, and this paper reports on the roles businesses and universities play in enhancing students’ personality and skills and the importance of knowledge acquisition to develop students’ career prospects.

Design/methodology/approach

Using a quantitative research approach, the study used a descriptive survey design. A total of 1,039 respondents based in Saudi Arabia participated voluntarily in the survey.

Findings

The results revealed a positive impact from Mutqen programmes on students’ personality and skills development. Moreover, the outcomes demonstrated that the Mutqen programmes promote knowledge acquisition, which enhances future career readiness by enabling students to positively develop their awareness of potential future career requirements.

Originality/value

The critical contribution of this paper is that it empirically evaluates the perceived impact of social corporate training programmes on students’ personality and skills development from the perspective of the students themselves.

Keywords

Acknowledgements

The author would like to express his thanks to the BASAMH Group – Community Service Programme. In particular, the author thanks Mr Mustafa Naib (Mutqen General Manager), Mr Nedhal Bawafi (Knowledge Management Manager) and Mr Alaa Milad (Project Manager), for their collaboration while conducting this research, and the study participants who enrolled in Mutqen programmes.

Conflicts of interest: The author declares no conflicts of interest.

Citation

Aljuwaiber, A. (2024), "Developing university students’ personal skills: the role of business–university partnership programmes", Journal of International Education in Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIEB-11-2023-0090

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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