Information security risks and sharing behavior on OSN: the impact of data collection awareness
Journal of Information, Communication and Ethics in Society
ISSN: 1477-996X
Article publication date: 11 December 2023
Issue publication date: 4 March 2024
Abstract
Purpose
This study aims to ascertain the impact of data collecting awareness on perceived information security concerns and information-sharing behavior on social networking sites.
Design/methodology/approach
Based on communication privacy management theory, the study forecasted the relationship between information-sharing behavior and awareness of data collecting purposes, data collection tactics and perceived security risk using structural equation modeling analysis and one-way ANOVA. The sample size of 521 young social media users in Vietnam, ages 18 to 34, was made up of 26.7% men and 73.3% women. When constructing the questionnaire survey method with lone source respondents, the individual’s unique awareness and experiences with using online social networks (OSNs) were taken into account.
Findings
The results of the investigation demonstrate a significant relationship between information-sharing and awareness of data collecting, perceptions of information security threats and behavior. Social media users have used OSN privacy settings and paid attention to the sharing restriction because they are concerned about data harvesting.
Research limitations/implications
This study was conducted among young Vietnamese social media users, reflecting specific characteristics prevalent in the Vietnamese environment, and hence may be invalid in other nations’ circumstances.
Practical implications
Social media platform providers should improve user connectivity by implementing transparent privacy policies that allow users to choose how their data are used; have clear privacy statements and specific policies governing the use of social media users’ data that respect users’ consent to use their data; and thoroughly communicate how they collect and use user data while promptly detecting any potential vulnerabilities within their systems.
Originality/value
The authors ascertain that the material presented in this manuscript will not infringe upon any statutory copyright and that the manuscript will not be submitted elsewhere while under Journal of Information, Communication and Ethics in Society review.
Keywords
Acknowledgements
The authors thank the National Economics University for creating favorable conditions for their research and supporting the authors to complete this particular research.
Ethics declaration: The authors declare that they have no known competing financial interests or personal relationships which have or could be perceived to have influenced the work reported in this paper. The authors confirm that the information given in this text will not violate any statutory copyrights and the manuscript will not be submitted anywhere else.
Declaration of interest: The authors declare no competing interest.
Data availability: Data generated or analyzed during this study are available from the authors on request.
Reference to financing: The authors declare that they have no funding resources for the submission of “Information security risks and sharing behavior: the impact of data collection awareness.”
Citation
Pham, T.H., Phan, T.-A., Trinh, P.-A., Mai, X.B. and Le, Q.-C. (2024), "Information security risks and sharing behavior on OSN: the impact of data collection awareness", Journal of Information, Communication and Ethics in Society, Vol. 22 No. 1, pp. 82-102. https://doi.org/10.1108/JICES-06-2023-0076
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited