Detection of readers' emotional aspects and thumbs-up empathy reactions towards reviews of online travel agency apps
Journal of Hospitality and Tourism Insights
ISSN: 2514-9792
Article publication date: 28 February 2023
Issue publication date: 26 January 2024
Abstract
Purpose
The main goal of this study is to employ unsupervised (lexicon-based) learning approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to reviews of online travel agency apps based on appraisal and stimulus–organism–response (SOR) theories.
Design/methodology/approach
Using the Google Play Scraper, we gathered a total of 402,431 reviews from the Google Play Store for two travel agency apps, Tripadvisor and Booking.com. Following the filtering and cleaning of user reviews, we used lexicon-based unsupervised machine learning algorithms to investigate the associations between various emotional dimensions of reviews and review readers' thumbs-up reactions.
Findings
The study's findings reveal that the sentiment of different sorts of reviews has a substantial influence on review readers' emotional experiences, causing them to give the app a thumbs up review. Furthermore, readers' thumbs-up responses to the text reviews differed depending on the eight emotional aspects of the reviews.
Practical implications
The results of this research can be applied in the development of online travel agency apps. The findings suggest that app developers can enhance users' emotional experiences by considering the sentiment and emotional aspects of reviews in their design and implementation. Additionally, the results can be used by travel agencies to improve their online reputation and attract more customers by providing a positive user experience.
Social implications
The findings of this research have the potential to have a significant impact on society by providing insights into the emotional experiences of users when they engage with online travel agency apps. The study highlights the importance of considering the emotional aspect of user reviews, which can help app developers to create more user-friendly and empathetic products.
Originality/value
The current study is the first to evaluate the impact of users' thumbs-up empathetic reactions on user evaluations of online travel agency applications using unsupervised (lexicon-based) learning methodologies.
Keywords
Citation
Hossain, M.S. and Rahman, M.F. (2024), "Detection of readers' emotional aspects and thumbs-up empathy reactions towards reviews of online travel agency apps", Journal of Hospitality and Tourism Insights, Vol. 7 No. 1, pp. 142-171. https://doi.org/10.1108/JHTI-10-2022-0487
Publisher
:Emerald Publishing Limited
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