Digitised historic newspapers as a primary source for marketing historians

Abstract

Purpose

This study aims to highlight the potential of digitised historic newspapers.

Design/methodology/approach

This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.

Findings

The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.

Originality/value

To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.

Citation

Hawkins, R.A. (2022), "Digitised historic newspapers as a primary source for marketing historians", Journal of Historical Research in Marketing, Vol. 14 No. 2, pp. 292-302. https://doi.org/10.1108/JHRM-08-2021-0036