Segmentation of quantity surveying professional services for focus strategy and diversification
Journal of Financial Management of Property and Construction
ISSN: 1366-4387
Article publication date: 4 September 2019
Issue publication date: 23 October 2019
Abstract
Purpose
Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.
Design/methodology/approach
This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.
Findings
The paper identifies three main QS service segments characterised by low, moderate and high competition. In addition, this study found that the concentration of traditional QS services in the building construction sector is due to the unwillingness of QS professional service firms to diversify into the non-construction sectors such as oil and gas. The diversification of QS services in the low competitive segment requires the adoption of agile approaches.
Research limitations/implications
The study was limited to numeric analyses and so would be complemented by qualitative research in the future.
Practical implications
This paper is useful to QS professional service firms interested in diversifying their services into the non-construction sectors to enhance the pricing of their services.
Originality/value
Segmentation of QS services is fundamental to the formulation of focus strategy for non-construction sectors such as oil and gas and mining to enhance the pricing of QS professional services.
Keywords
Citation
Adesi, M., Owusu-Manu, D.-G. and Boateng, F. (2019), "Segmentation of quantity surveying professional services for focus strategy and diversification", Journal of Financial Management of Property and Construction, Vol. 24 No. 3, pp. 294-308. https://doi.org/10.1108/JFMPC-09-2018-0052
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited