Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises
Journal of Fashion Marketing and Management
ISSN: 1361-2026
Article publication date: 17 June 2021
Issue publication date: 18 February 2022
Abstract
Purpose
The purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam.
Design/methodology/approach
This paper is qualitative in nature and utilized a multiple case study approach (questionnaires and face-to-face interviews) to achieve the objectives of the research. NVivo was used to analyze the data.
Findings
Findings showed that by collaborating with the local artisans to create the unique clothing lines, the fashion brands try to blend and upscale the traditional indigenous clothing styles with modern design concepts to promote the diversity of Vietnamese ethnic culture. The findings also suggest that both the small and medium-sized enterprises (SMEs) and large enterprises (LEs) should maintain their corporate social responsibility (CSR) concepts to comply with the legal obligations such as salary and welfare benefits for employees, work safety, gender equality and promotions. Further, the CSR activities should address the social issues with their target stakeholders, particularly with the local communities.
Originality/value
This study sought to provide a snapshot on the current sustainable practices followed in Vietnamese fashion enterprises.
Keywords
Acknowledgements
The authors are thankful to the Research Services Office at RMIT Vietnam for the financial support granted through the IRG Project: IRG 2018/Project 9.
Citation
Nayak, R., Thang, L.N.V., Nguyen, T., Gaimster, J., Morris, R. and George, M. (2022), "Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises", Journal of Fashion Marketing and Management, Vol. 26 No. 2, pp. 307-327. https://doi.org/10.1108/JFMM-07-2020-0148
Publisher
:Emerald Publishing Limited
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