Navigating ChatGPT: catalyst or challenge for Indonesian youth in digital entrepreneurship?
Journal of Entrepreneurship in Emerging Economies
ISSN: 2053-4604
Article publication date: 16 July 2024
Abstract
Purpose
This study aims to explore both the drivers (performance expectancy and perceived usefulness of ChatGPT) and the barrier (effort expectancy) that Indonesian youth encounter when adopting generative AI technology, such as ChatGPT, as they pursue digital entrepreneurship.
Design/methodology/approach
This study utilizes Hayes' Process Model to evaluate the proposed hypotheses through survey data collected from 518 Indonesian youth.
Findings
This study's findings highlight a paradoxical relationship that emerges when effort expectancy intersects with performance expectancy and perceived usefulness of ChatGPT. Specifically, we discovered that when young individuals perceive the adoption of generative AI technology as requiring significant effort, their motivation to engage in digital entrepreneurship is significantly enhanced if they also view the tool as highly useful and beneficial to their future business endeavors.
Practical implications
The findings provide valuable insights for educators and policymakers focused on advancing digital entrepreneurship in developing nations through the integration of generative AI technology.
Originality/value
Our study enriches an underexplored niche within the field of entrepreneurship by examining the intersection of Indonesian youth, generative AI technology and digital entrepreneurship. By incorporating the Expectancy-Value Theory, it brings a fresh perspective to the study of paradoxical relationships in contemporary research in this domain.
Keywords
Acknowledgements
Author declaration statements.
Ethical Statement: This research study has been conducted in accordance with ethical guidelines, and all necessary approvals and clearances have been obtained, ensuring the protection of participants' rights, confidentiality, and well-being throughout the research process.
Data Availability Statement: The data underlying this study is openly available for access and verification by contacting the corresponding author at rina_herani@ugm.ac.id, fostering transparency and promoting scientific collaboration.
Declaration of competing interest: The authors wholeheartedly affirm that there are no competing interests that could have potentially influenced the work presented in this paper. The study is entirely novel and has not been presented for review or publication elsewhere.
Funding Statement: This research received no external funding.
Citation
Herani, R. and Angela, J. (2024), "Navigating ChatGPT: catalyst or challenge for Indonesian youth in digital entrepreneurship?", Journal of Entrepreneurship in Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEEE-05-2024-0181
Publisher
:Emerald Publishing Limited
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