“Like mom and dad”: using narrative analysis to understand how couplepreneurs stimulate their kids’ entrepreneurial mindset
Journal of Entrepreneurship in Emerging Economies
ISSN: 2053-4604
Article publication date: 15 November 2022
Issue publication date: 12 April 2024
Abstract
Purpose
This study aims to examine how couplepreneurs foster an entrepreneurial mindset in their kids.
Design/methodology/approach
A qualitative research approach with semi-structured interviews was used as the data collection technique. Narrative analysis was conducted on a sample of 20 couplepreneurs in Mthatha, South Africa.
Findings
Narratives of how couplepreneurs foster an entrepreneurial mindset in their kids included purchasing toys and games for kids that encourage entrepreneurship; competition and team activities among kids that are related to entrepreneurship; the piggy bank; encouraging kids to read entrepreneurial books; and kid entrepreneur showcases.
Research limitations/implications
Sample size challenges are a notable limitation, including research being conducted in only one province of South Africa. Caution is advised when attempting to generalise the results to other contexts.
Practical implications
Understanding the strategies used by couplepreneurs to instil an entrepreneurial mindset in children can help parents to influence and encourage their children's entrepreneurial growth, resulting in more creative and innovative people who make a positive contribution to society, economy and the community.
Originality/value
While there is a body of literature on couple entrepreneurship, there are shortcomings in studies examining how coupleprenuers in African countries instil an entrepreneurial mindset in their children. As a result, this study aims to complement the current corpus of African literature on entrepreneurship, particularly in the context of South Africa.
Keywords
Acknowledgements
Gratitude is given to the respondents who participated in the current study interviews.
Declaration of interest statement: The researchers declare that the research was conducted without any commercial or financial relationships that could be construed as a potential conflict of interest.
Funding: This research received no specific grant from public, commercial or not-for-profit funding agencies.
Citation
Maziriri, E.T., Nyagadza, B., Maramura, T.C. and Mapuranga, M. (2024), "“Like mom and dad”: using narrative analysis to understand how couplepreneurs stimulate their kids’ entrepreneurial mindset", Journal of Entrepreneurship in Emerging Economies, Vol. 16 No. 3, pp. 784-811. https://doi.org/10.1108/JEEE-05-2022-0153
Publisher
:Emerald Publishing Limited
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