Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)
Francisco Conejo
(University of Colorado at Denver)
2638
Keywords
Citation
Francisco Conejo (2014), "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)", Journal of Consumer Marketing, Vol. 31 No. 1, pp. 86-87. https://doi.org/10.1108/JCM-09-2013-0700
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited