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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Alireza Isfandyari-Moghaddam (Department of Library and Information Studies, Islamic Azad University, Hamedan Branch, Iran)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 7 January 2014

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Citation

Alireza Isfandyari-Moghaddam (2014), "Customer-Centric Marketing Strategies: Tools for Building Organizational Performance", Journal of Consumer Marketing, Vol. 31 No. 1, pp. 85-86. https://doi.org/10.1108/JCM-08-2013-0682

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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