Craft culture revival through a sustainable approach of integrating tourism with craft promotion: case study of Puri, Odisha
Journal of Cultural Heritage Management and Sustainable Development
ISSN: 2044-1266
Article publication date: 8 April 2022
Issue publication date: 10 April 2024
Abstract
Purpose
The purpose of this paper is to create optimally located Facilitation Centers on this tourist circuit, evaluated through network analysis, thus creating an effective linkage between tourism and economic activities of the craftsmen who are the custodians of the cultural heritage of Puri.
Design/methodology/approach
The craft villages lying in and around this tourist circuit are surveyed to establish socio-economic condition of artisans, significance of the craft and spatial distribution of craft villages and the willingness of artisans to travel closer to the transport spine. Network analysis is used to assess the suitability of Facilitation Center location using travel time and distance as parameters. Finally, the sustainability of the Facilitation Centers is evaluated using a cost-benefit analysis (CBA).
Findings
The Facilitation Centers can be spatially developed at the strategic locations to expand tourist market. This will help in leveraging the economic benefits of tourism to a marginalized rural artisan community by creating a sustainable model.
Originality/value
The focus on festival can help to protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Dispersal strategies adopted aim to increase visitors' satisfaction with the product and thus entice them to stay longer in the destination.
Keywords
Citation
Azharunnisa, A., Gupta, S. and Panda, S. (2024), "Craft culture revival through a sustainable approach of integrating tourism with craft promotion: case study of Puri, Odisha", Journal of Cultural Heritage Management and Sustainable Development, Vol. 14 No. 3, pp. 397-418. https://doi.org/10.1108/JCHMSD-07-2021-0120
Publisher
:Emerald Publishing Limited
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