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Strategic planning: how it helped to resolve conflict in a new international joint venture

Thomaz Wood Jr. (Operations Management Department, FGV-EAESP, São Paulo, Brazil.)
Marco Pasturino (Operations Management Department, FGV-EAESP, São Paulo, Brazil.) (B.Side Investments, São Paulo, Brazil.)
Miguel P. Caldas (Management and Marketing Department, The University of Texas at Tyler, Tyler, Texas, USA and Management Department, FGV-EAESP, São Paulo, Brazil)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 21 March 2023

Issue publication date: 15 February 2024

324

Abstract

Purpose

The purpose of this study is to show how strategic planning can play multiple roles in the context of conflict between two controlling shareholders in a new joint venture.

Design/methodology/approach

This study conducted a five-year qualitative case study of a large financial services joint venture co-owned by a Latin American state bank and a European financial company.

Findings

The authors found that over time, budgeting and strategic planning had intertwining use to guide strategic decisions, but unexpectedly, strategic planning eventually developed three distinct roles beyond the merely functional, as it also contributed to complex symbolic and political functions.

Originality/value

This study provides guidance on considering different roles taken by strategic planning, as a utilitarian practice, as a symbolic narrative and as a conflict-mediating routine.

Keywords

Acknowledgements

This paper has benefited from suggestions made by anonymous reviewers from the Academy of Management Annual Meeting, in 2020. The authors are grateful to all managers interviewed in the field research, for their transparence and openness to share their experience and learnings.

Citation

Wood Jr., T., Pasturino, M. and Caldas, M.P. (2024), "Strategic planning: how it helped to resolve conflict in a new international joint venture", Journal of Business Strategy, Vol. 45 No. 2, pp. 89-97. https://doi.org/10.1108/JBS-07-2022-0131

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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