Adventures in the metaverse
ISSN: 0275-6668
Article publication date: 28 June 2022
Issue publication date: 12 August 2022
Abstract
Purpose
This paper aims to highlight the reputation risks of doing business in the metaverse.
Design/methodology/approach
The viewpoint is a subjective review of the technical, economic and cultural underpinnings of the metaverse from a corporate perspective.
Findings
While still in its infancy, the metaverse poses some reputation risks inherited from the internet and social media as well as new risks of its own.
Originality/value
While there have been numerous examinations of the potential perils of the metaverse, to the best of the author’s knowledge, this viewpoint is one of the first to suggest an approach to dealing systematically with its reputation risks.
Keywords
Citation
Hirsch, P.B. (2022), "Adventures in the metaverse", Journal of Business Strategy, Vol. 43 No. 5, pp. 332-336. https://doi.org/10.1108/JBS-06-2022-0101
Publisher
:Emerald Publishing Limited
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