The power of purpose
Abstract
Purpose
One of a business strategist’s most fundamental responsibilities is to help define the corporation’s highest purpose. This column explains why that duty has an even greater importance in a business environment plagued by “short-termism”.
Design/methodology/approach
Personal viewpoint.
Findings
The current business environment places such a high premium on short-term financial results that a corporation’s true customer-centered purpose can get lost.
Originality/value
This is a personal viewpoint, informed by research and 32 year’s experience, more than 12 in the highest ranks of one of the world’s largest corporations.
Keywords
Citation
Martin, D. (2014), "The power of purpose", Journal of Business Strategy, Vol. 35 No. 3, pp. 55-58. https://doi.org/10.1108/JBS-03-2014-0027
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited