Never apologize and never explain
Abstract
Purpose
To assess whether the current trend for public apologies will continue or fade away
Design/methodology/approach
Review of selected public apologies to assess their impact on public perception.
Findings
In spite of some apology “fatigue,” well-executed apologies have an appropriate role in helping to rebuild reputation.
Originality/value
Corporate executives can learn what makes an effective apology
Keywords
Acknowledgements
“Never apologize and never explain” is the mantra of Captain Nathan Cutting Brittle (played by John Wayne) in the 1949 movie, She Wore a Yellow Ribbon (Argosy Pictures, 1949)
Citation
Buell Hirsch, P. (2014), "Never apologize and never explain", Journal of Business Strategy, Vol. 35 No. 2, pp. 49-52. https://doi.org/10.1108/JBS-02-2014-0019
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited