B2B technology adoption in customer driven supply chains
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 2016
Abstract
Purpose
The purpose of this article is to develop and propose a comprehensive framework that identifies the factors that influence a company’s decision to adopt business to business (B2B) technologies.
Design/methodology/approach
The authors review the literature regarding technology adoption from multiple disciplines including: Supply Chain Management, Logistics, Sociology, Information Systems, Marketing and Economics. A synthesis of the review provides the foundation for developing a comprehensive model of inter-firm technology adoption.
Findings
The review and synthesis finds inconsistencies in the theoretical models and constructs used in previous studies of inter-firm technology adoption. The comprehensive framework presented identifies four major categories of antecedents to technology adoption: characteristics of a technology, organizational factors, external factors and relationships. The presented model focuses attention on the inclusion of relational factors that affect the adoption of B2B technology.
Research limitations/implications
An important area that has been ignored in the inter-firm adoption literature is the impact of inter-firm relationships on technology adoption. This paper emphasizes the importance of inter-firm relationships and identifies power, trust and justice as important relationships that influence the adoption of inter-firm technologies.
Originality/value
The expanded framework identifies the antecedents of B2B technology adoption, which can be used as a guiding framework by both academics and practitioners. The paper also offers directions for future work in the form of propositions.
Keywords
Citation
Asare, A.K., Brashear-Alejandro, T.G. and Kang, J. (2016), "B2B technology adoption in customer driven supply chains", Journal of Business & Industrial Marketing, Vol. 31 No. 1, pp. 1-12. https://doi.org/10.1108/JBIM-02-2015-0022
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited