Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
Abstract
Purpose
The purpose of this paper is to accomplish two objectives – to test the functional relationship between adoption readiness (AR), perceived risk (PR) and usage intention for mobile payments in India and to investigate the stability of proposed structural relationships across different customer groups.
Design/methodology/approach
The literature concerning major attributes of technology acceptance were systematically reviewed to develop construct of AR. Post that a comprehensive model consisting of AR, personal innovativeness and PR was put together. The model was then empirically tested using structural equation modelling.
Findings
On appraising the proposed model, five out of six hypotheses were fully supported while one hypothesis was partially supported. Test of invariance showed significant variance among users and non-users.
Research limitations/implications
The results of the study may vary with national context, service offerings, regulatory framework and other customer personal variables (i.e. lifestyle) suggesting future research opportunities.
Practical implications
The results facilitate the comprehension of the role of different factors on the mobile payments usage intention among customers. In addition, the results expand the knowledge on consumer behaviour towards financial technological innovations.
Originality/value
The results expand one's knowledge on this relationship, propounding interesting empirical evidence of the model invariance among different consumer groups.
Keywords
Acknowledgements
The paper is based on the doctoral research work of first author at NMIMS University, Mumbai India. The second author is the doctoral research guide. The authors would like to sincerely thank Dr Jim Jansen, editor-in-chief of Internet Research and the all the anonymous reviewers for their valuable comments and suggestions. Additionally, authors would like to thank Dr Srinivas Prakhya at IIM Bangalore for his valuable guidance in shaping up this paper.
Citation
Thakur, R. and Srivastava, M. (2014), "Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India", Internet Research, Vol. 24 No. 3, pp. 369-392. https://doi.org/10.1108/IntR-12-2012-0244
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited