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Supply chains and ecosystems for servitization: a systematic review and future research agenda

Philip Davies (Business Informatics, Systems and Accounting, Henley Business School, University of Reading, Henley-on-Thames, UK) (Shandong University of Finance and Economics, Jinan, China)
Yipeng Liu (Shandong University of Finance and Economics, Jinan, China) (Henley Business School, University of Reading, Reading, UK)
Maggie Cooper (Business Informatics, Systems and Accounting, Henley Business School, University of Reading, Henley-on-Thames, UK)
Yijun Xing (Brunel University London, Uxbridge, UK)

International Marketing Review

ISSN: 0265-1335

Article publication date: 27 September 2022

Issue publication date: 4 December 2023

947

Abstract

Purpose

Recent research has recognised the importance of supply chains and ecosystems as key drivers of successful servitization strategies, especially in the context of inter-organisational relations (IOR). The body of knowledge has, however, become increasingly fragmented and diverse due to different disciplinary roots of both servitization and IOR research. The purpose of this paper is to take stock of current knowledge and to generate a set of future research directions for servitization-related supply chain and ecosystem research.

Design/methodology/approach

A systematic review methodology was applied. A thematic analysis was conducted on a sample of 34 papers in the period 2010–2021 to identify the key themes within the servitization-related supply chain and ecosystem literature.

Findings

The review revealed a limited, but expanding, knowledge base for servitization-related supply chain and ecosystem research. The findings provide insight into current trends across four thematic areas: theoretical orientation, methodological approaches, research context and research content. Within these themes, it was found that four main areas of research content have been studied (supplier relationships, risk perception and uncertainty, capability development and resource integration), with most research adopting case-based methodologies within three main industrial contexts: manufacturing, industrial and software. Finally, a broad range of theoretical orientations have led to an increasingly fragmented and diverse literature base.

Originality/value

This study is the first to review servitization-related supply chains and ecosystems. It contributes insights through an IOR lens to categorise and organise a core set of themes and concepts for servitization-related supply chain and ecosystems research. It identifies research gaps within the extant literature and presents a set of future research directions.

Keywords

Acknowledgements

The authors are grateful for the support of the Engineering and Physical Science Research Council through the Digitally Enhanced Advanced Services NetworkPlus funded by Grant ref EP/R044937/1, which this research is a part. Professor Yipeng Liu appreciates the Schoeller Fellowship Award by the Schoeller Foundation for Business and Society in Germany.

Citation

Davies, P., Liu, Y., Cooper, M. and Xing, Y. (2023), "Supply chains and ecosystems for servitization: a systematic review and future research agenda", International Marketing Review, Vol. 40 No. 4, pp. 667-692. https://doi.org/10.1108/IMR-10-2021-0318

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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