Keywords
Citation
(2014), "2013 Awards for Excellence", International Journal of Wine Business Research, Vol. 26 No. 1. https://doi.org/10.1108/IJWBR-03-2014-001
Publisher
:Emerald Group Publishing Limited
2013 Awards for Excellence
Article Type:
2013 Awards for Excellence
From:
International Journal of Wine Business Research, Volume 26, Issue 1
The following article was selected for this year’s Outstanding Paper Award for International Journal of Wine Business Research
"Terroir? Thats not how I would describe it
"
Nathalie Spielmann
Marketing Department, Reims Management School, Reims, France
Claire Gélinas-Chebat
Linguistic Department, Université du Québec à Montréal, Montreal, Canada
Purpose – This article seeks to uncover whether the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine industry. The objective is to uncover whether the definition of terroir is homogenous between the user groups.
Design/methodology/approach – An online questionnaire was distributed to an industry sample and then to a consumer panel and asked respondents to outline in their own words how they would define a terroir product. Lexical analyses using SATO software were conducted and uncovered word frequency, distances, and contexts.
Findings – The results show that each user group has its own taxonomy of terroir terms and uses an exclusive vocabulary. User group distinctions and commonalities are outlined. Globally, it appears that the user groups seem to define terroir based on their level of involvement with wine as well as their role in the wine industry.
Practical implications – French wine marketers can use these results to better understand how types of consumers perceive terroir and consider these perceptions when contemplating using terroir in a product description such as on wine labels or when developing marketing communications.
Originality/value – Prior to this research, there were no empirical results regarding how terroir is defined in the marketplace as well as the relationships between the descriptives used to define terroir. This research is a first step in understanding the value of terroir as a marketing attribute as well as the signals it represents for all user groups in the French wine industry.
Keywords: Consumers, France, Involvement, Marketing, Production orientation, Terroir, Wine producers, Wines
http://www.emeraldinsight.com/10.1108/IJWBR-03-2014-001
This article originally appeared in Volume 24 Number 4, 2012. International Journal of Wine Business Research
The following articles were selected for this year’s Highly Commended Award
“Conversion of local winery awareness: an exploratory study in visitor vs non-visitor attitude and perception
Kristen Riscinto-Kozub and Nancy Childs
This article originally appeared in Volume 24 Number 4, 2012, International Journal of Wine Business Research
“Trust building in wine blogs: a content analysis
James D. Doyle, Louise A. Heslop, Alex Ramirez, David Cray and Anahit Armenakyan
This article originally appeared in Volume 24 Number 3, 2012, International Journal of Wine Business Research
“Reading between the vines: analyzing the readability of consumer brand wine web sites
Adam J. Mills, Leyland Pitt and Setayesh Sattari
This article originally appeared in Volume 24 Number 3, 2012, International Journal of Wine Business Research
Outstanding reviewer
Professor Eli Cohen