Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image
Abstract
Purpose
The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city.
Design/methodology/approach
Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables.
Findings
The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions.
Originality/value
The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.
Keywords
Acknowledgements
© International Tourism Studies Association
Citation
Doosti, S., Jalilvand, M.R., Asadi, A., Khazaei Pool, J. and Mehrani Adl, P. (2016), "Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image", International Journal of Tourism Cities, Vol. 2 No. 2, pp. 137-148. https://doi.org/10.1108/IJTC-12-2015-0031
Publisher
:Emerald Group Publishing Limited