Latest sponsorship strategies and the need for research
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2013
147
Citation
Desbordes, M. (2013), "Latest sponsorship strategies and the need for research", International Journal of Sports Marketing and Sponsorship, Vol. 14 No. 3, pp. 1-1. https://doi.org/10.1108/IJSMS-14-03-2013-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 by Winthrop Publications Limited