An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics

Abstract

Purpose

This study explores the drivers behind sports technology use and identifies the need for a new conceptualization of sports technology adoption. To address this issue, the authors create a new construct, “context-awareness,” with four dimensions: tracking, coaching, sharing and gamification.

Design/methodology/approach

The paper uses a mixed-method approach, including in-depth interviews and partial least squares structural equation modeling. The proposed model combines technology acceptance frameworks with the Sports Motivation Scale and a novel context-awareness scale. It is empirically tested with a diverse sample of 600 respondents to identify use-intention differences according to sports motivation and sport types.

Findings

The paper reveals group differences in sports type (dynamic vs nondynamic) and sports motivation (intrinsic vs extrinsic) regarding sports technology use. It also suggests that perceived technology characteristics mediate the relationship between context-aware features and intention to use.

Originality/value

This research introduces a new construct of “context-awareness” into the literature on new technology acceptance. The proposed model combines insights from information systems, sports science, sports marketing and sports medicine to explain the adoption of complex technology.

Citation

Oc, Y. and Toker, A. (2022), "An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics", International Journal of Sports Marketing and Sponsorship, Vol. 23 No. 4, pp. 785-803. https://doi.org/10.1108/IJSMS-03-2021-0060