Predicting electronic personal health record (e-PHR) acceptance: evidence from emerging market
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Article publication date: 15 September 2023
Issue publication date: 16 November 2023
Abstract
Purpose
With the function to store individual’s data input, personal health record (PHR) enhanced the accessibility to personal health information. This study aims to assess the factors that impact the intention of Malaysian internet users to use PHR and create a modified technology acceptance model (TAM) for eHealth.
Design/methodology/approach
Multivariate statistical analysis was performed on a total of 216 responses using the partial least square technique based on the cross-sectional survey among Malaysian internet users.
Findings
Behavioral intention was positively associated to PHR. Subjective norm significantly influenced both attitude and intention to use, whereas trust and perceived usefulness significantly influenced attitude. There was no significant positive impact in the relationships between compatibility and perceived ease of use and intention to use; nevertheless, they positively influenced perceived usefulness. Attitude exhibited mediating influence between trust, perceived usefulness and subjective norm and intention to use. Nonetheless, perceived risk did not affect behavioral intention. Thus, PHR acceptance was well-justified by the modified TAM in evaluating eHealth acceptance.
Practical implications
The eHealth vendors can enhance their marketing and development strategies on related products.
Originality/value
Literatures and empirical evidence on eHealth are still scarce, especially in emerging markets. The role of attitude may not be well-researched in health-care context, therefore was included in this study’s modified TAM. Critical determinants, namely, trust and risk, were added to the model.
Keywords
Acknowledgements
The authors would like to express their sincere gratitude to Tze Yin Khaw for her contributions to the publication of this paper.
Citation
Khor, X.Y., Teoh, A.P., Vafaei-Zadeh, A. and Md Hanifah, H. (2023), "Predicting electronic personal health record (e-PHR) acceptance: evidence from emerging market", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 17 No. 4, pp. 405-428. https://doi.org/10.1108/IJPHM-06-2021-0069
Publisher
:Emerald Publishing Limited
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