Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation
The International Journal of Logistics Management
ISSN: 0957-4093
Article publication date: 12 February 2018
Abstract
Purpose
Logistics companies need creative employees to enhance supply chain resiliency and differentiate service. The purpose of this paper is to adopt a job-resource perspective to investigate the antecedents of frontline employee creativity in the logistics industry and how the impact of such antecedents may differ between different types of logistics companies.
Design/methodology/approach
This study used a sample of 226 frontline employees of logistics companies. Structural equation modeling was used to test the model.
Findings
The results indicate that job complexity (the extent to which a job is multifaceted) increases customer orientation, customer orientation increases employee creativity, and job complexity increases logistics employee creativity. The mediating effect of customer orientation is stronger for logistics companies that provide a variety of logistics services than for carriers that provide standardized services.
Originality/value
This study is the first to investigate logistics employee creativity and its antecedents. By providing a job-resource perspective, this study provides a novel perspective on why job complexity increases creativity through customer orientation. The findings provide information for logistics companies in terms of job design and resource allocation.
Keywords
Acknowledgements
This research was supported by the National Science Council, Taiwan, Project No. NSC 102-2410-H-019-022-MY2 to Shih-Ping Jeng.
Citation
Jeng, S.P. (2018), "Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation", The International Journal of Logistics Management, Vol. 29 No. 1, pp. 387-408. https://doi.org/10.1108/IJLM-11-2016-0255
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited