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Determinants of school choice and their relation to success to the institution: a comparative study between public and private schools in Bangladesh

Tamgid Ahmed Chowdhury (Marketing and International Business, North South University, Dhaka, Bangladesh)
Ishrat Jahan Synthia (Marketing and International Business, North South University, Dhaka, Bangladesh)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 15 October 2020

Issue publication date: 29 December 2020

296

Abstract

Purpose

This paper aims to identify the determinants of school choice and factors that define the success of a school as perceived by the parents and then compare “Public” and “Private” schools with respect to the explored criteria to determine the strengths and weaknesses of the institutions.

Design/methodology/approach

The study is based on 1,121 quantitative data collected through survey questionnaire from the parents living in urban areas of Bangladesh. The school choice model was developed and validated by applying structural equation modeling.

Findings

This paper offers a statistically significant, robust and reliable five-dimensional 23-item school choice model that includes both school characteristics and preferred outcomes as perceived by the parents. Characteristic-wise comparisons in terms of characteristics revealed that public schools are superior to private institutions in fulfilling several choice criteria such as parents–teacher relationships, performance of the teachers, offerings of special programs, safety assurance in the campus and in having bigger campus with playground. On the other hand, private schools dominate in providing better educational environment, arranging training to the teachers, ensuring satisfactory library services and delivering information effectively to the parents. Among outcome determinants, government schools are well ahead in creating self-discipline, morality and good work habits among students. Private schools are superior in developing critical thinking skill of the kids.

Originality/value

There is a gap of comprehensive empirical study on school choice in South Asia region that includes both school characteristics and outcomes. Therefore, this paper contributes significantly to the relevant literature.

Keywords

Citation

Chowdhury, T.A. and Synthia, I.J. (2021), "Determinants of school choice and their relation to success to the institution: a comparative study between public and private schools in Bangladesh", International Journal of Educational Management, Vol. 35 No. 1, pp. 217-231. https://doi.org/10.1108/IJEM-07-2019-0254

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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