Students’ perceptions of the use of technology in cross-cultural communication
Higher Education, Skills and Work-Based Learning
ISSN: 2042-3896
Article publication date: 9 May 2016
Abstract
Purpose
The purpose of this paper is to explore students’ perceptions of the use of technology in cross-cultural communication and to compare findings with current trends in business.
Design/methodology/approach
Structured interviews with seven open-ended questions were used to explore students’ perceptions of the use of technology in cross-cultural communication.
Findings
Students learn how to use new technology in cross-cultural communication faster than businesses implement those technologies. Students tend to emphasize the use of video conferencing tools rather than e-mail.
Research limitations/implications
Although data saturation has been reached, the sample size was relatively small. Students studying business participated in the study.
Practical implications
The findings of this study suggest considering changes to the curriculum and embedding work-based learning into academic programs.
Originality/value
This paper compares students’ perceptions with business expectations, revealing the areas in the content of the business communication classes that need to be changed.
Keywords
Citation
Bauman, A. (2016), "Students’ perceptions of the use of technology in cross-cultural communication", Higher Education, Skills and Work-Based Learning, Vol. 6 No. 2, pp. 193-207. https://doi.org/10.1108/HESWBL-06-2015-0034
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited