Factors influencing tourists' technology adoption in Saudi Arabia: examining determinants for effective use of mobile apps in tourism

Abstract

Purpose

The use of smartphone applications is the primary means by which modern technology improves the experiences of tourists in the tourism industry by bringing novel and superior features. The purpose of this study is to look into and examine the factors that affect tourists’ intention to use technology when looking for information in areas of tourism.

Design/methodology/approach

This study quantitatively uses online surveys. A total number of 315 questionnaires were collected from the tourism industry in Saudi Arabia. Partial least squares-structural equations model is used to analyze the data to evaluate the measurement and structural models.

Findings

Results of this study reveal that attitude, perceived usefulness, perceived ease of use and perceived enjoyment significantly and positively influence the intention of tourists, while customer relationship management and personal innovativeness in technology are insignificant. Furthermore, customer relationship management and personal innovativeness in technology indirectly impact tourists’ intentions.

Originality/value

This study offers novel insights by comprehensively analyzing the factors that influence tourists' intention to adopt technology in the context of destination information searches. Finding new avenues, the research emphasizes the distinct functions of customer relationship management, personal innovativeness in technology and enjoyment, offering insightful viewpoints for improving technology integration in the tourism industry.

Citation

Asif, M. and Fazel, H. (2024), "Factors influencing tourists' technology adoption in Saudi Arabia: examining determinants for effective use of mobile apps in tourism", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-12-2023-0482