Radio’s role in agricultural development: a review of broadcasting strategies for farmer education in South-West Nigeria

Abstract

Purpose

This paper aims to assess the role of radio programmes in agricultural development and enhancing the capacity of farmers in Oyo and Ogun states, situated in the South-West region of Nigeria. Specifically, this study investigated Farm Radio International (FRI) radio broadcast strategies, their effectiveness and how they enhance the farmers’ knowledge, skills and practices.

Design/methodology/approach

The paper opted for a qualitative research design, using both interviews and focus group discussions to gather data from FRI radio partners and farmers.

Findings

Findings indicated that radio is effective in influencing the practices of farmers and helping them adopt new knowledge, ideas and skills. FRI partners use rural radio forum broadcasting strategy. Also, findings indicated that the most effective broadcasting strategy to reach the farmers with agricultural information is rural radio forum.

Practical implications

The paper includes implications for agricultural development organisations, providing a framework for monitoring and evaluating the impact of their communication interventions, helping ensure accountability and efficient use of funds.

Originality/value

This paper fulfils an identified need to investigate the broadcasting strategies that are most effective in reaching farmers with agricultural information and the influence of agricultural radio programmes on their farming practices.

Citation

Shodipe, O.A., Sanusi, B., Talabi, F.O. and Adelabu, O. (2024), "Radio’s role in agricultural development: a review of broadcasting strategies for farmer education in South-West Nigeria", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-03-2024-0163