The fine art of crafting strategy

Abstract

Believes there are five possible definitions of strategy: a plan; a play; a position; a perspective; and a pattern. Suggests these can all be compatible. Chronicles the real test for managers of strategy is if they can keep the organization on a stable course but also be capable of making changes as events unfold ‐ much depends on timing and context.

Citation

Kippenberger, T. (1998), "The fine art of crafting strategy", The Antidote, Vol. 3 No. 6, pp. 28-29. https://doi.org/10.1108/EUM0000000006626