Remember competitive strategy? Remember Michael Porter?

Abstract

Rebukes those in business who have lost sight of strategy, in the more recent rush for operational effectiveness, warning that the growth imperative is hazardous to strategy. Goes on to name three types of positioning not mutually exclusive in strategy and which may overlap: variety‐based positioning — choosing which produce or service to provide; needs‐based positioning — involves identifying a group(s) of customers with certain needs; access‐based positioning — requires segmenting customers by their accessibility. Concludes that leadership requires a clear intellectual framework and general management is more than the stewardship of individual functions — core is strategy.

Citation

Kippenberger, T. (1997), "Remember competitive strategy? Remember Michael Porter?", The Antidote, Vol. 2 No. 1, pp. 20-23. https://doi.org/10.1108/EUM0000000006473