When is virtual virtuous?
Abstract
Contends that ‘the virtues of being virtual have been oversold’, particularly regarding organization for innovation. Posits that managers need to consider other factors relevant to a virtual organization's ability to innovate — such as different forms of innovation and knowledge, these are: autonomous and systemic innovation; and codified and tacit knowledge. Recounts that companies like Intel and Microsoft have made extensive investments to continually develop their capabilities — arguing only large companies have the scale and scope to co‐ordinate complementary innovations
Keywords
Citation
Kippenberger, T. (1997), "When is virtual virtuous?", The Antidote, Vol. 2 No. 6, pp. 28-29. https://doi.org/10.1108/EUM0000000006443
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited