That'll be the Daewoo
Abstract
Spotlights South Korean car and vehicle manufacturer Daewoo (meaning ‘the whole universe’), the 30th largest industrial corporation in the world. Recounts that Daewoo announced, in May 1994, that it was to make a UK launch in early 1995, recruiting 75–100 dealers, but was warned of possible entrance difficulties in a mature but sophisticated market in recession. Shows how Daewoo overcame hurdles by breaking the mould and, six months after launch, Daewoo declared it the UK car market's most successful launch, with nearly 1% of the market. Includes a question and answer page with Dave Gerrans, customer operations director of Daewoo Cars Ltd.
Keywords
Citation
Kippenberger, T. (1997), "That'll be the Daewoo", The Antidote, Vol. 2 No. 1, pp. 35-36. https://doi.org/10.1108/EUM0000000006407
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited