Strategic management of technology at Frito‐Lay’s Kern manufacturing facility
Mohsen Attaran
(School of Business and Public Administration, California State University, Bakersfield, California, USA)
Samuel Michael Grijalva
(Bakersfield, California, USA)
2552
Abstract
Recognizing that technology is an important element of competitive strategy, the Frito‐Lay Kern facility has invested substantially in both its people and technology. Reviews the technology and process applications, highlights organizational approaches and discusses implementation issues and success factors at the Kern facility.
Keywords
Citation
Attaran, M. and Grijalva, S.M. (2001), "Strategic management of technology at Frito‐Lay’s Kern manufacturing facility", Industrial Management & Data Systems, Vol. 101 No. 6, pp. 264-272. https://doi.org/10.1108/EUM0000000005579
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited