Government aid to Britain's export drive
Raymond Lawrence
(University of California, Berkeley, California, USA)
82
Abstract
Examines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility between its home duties and those of the diplomatic service aboard and the effect this has on interpretation of results. Suggests that a single authority to promote exports is essential, as too a proper career structure to promote efficient advisory services.
Keywords
Citation
Lawrence, R. (1968), "Government aid to Britain's export drive", European Journal of Marketing, Vol. 2 No. 2, pp. 118-130. https://doi.org/10.1108/EUM0000000005247
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited