Intellectual Capital Management Strategy: The Foundation of Successful New Business Generation
Abstract
This paper describes a process that integrates business, technology and intellectual capital strategy to identify and exploit business opportunities. It then discusses how business, technology and intellectual capital strategy are linked. The authors introduce a competitive strategy process (or model) which they call Strategy Integration Analysis (SIA). Two examples of the application of SIA by two different technology‐based firms are provided which emphasize the intellectual capital and technology aspects.
Keywords
Citation
Nickerson, J.A. and Silverman, B.S. (1997), "Intellectual Capital Management Strategy: The Foundation of Successful New Business Generation", Journal of Knowledge Management, Vol. 1 No. 4, pp. 320-331. https://doi.org/10.1108/EUM0000000004603
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited