Small businesses’ motives: for exporting
Journal of Marketing Practice: Applied Marketing Science
ISSN: 1355-2538
Article publication date: 1 September 1997
Abstract
Provides empirical findings concerning the motives for exporting of UK small and medium‐sized enterprises (SMEs) in different stages of the internationalization process. Findings are based on a large scale sample of UK SMEs, and MANOVA is employed to establish that statistical differences exist between the groups of firms in relation to their motives for undertaking export activities. Provides a contribution to the literature, since it questions whether current export assistance and targeting procedures are suitable for addressing the stimuli perceived as important by managers within different stages of export development.
Keywords
Citation
Crick, D. and Chaudhry, S. (1997), "Small businesses’ motives: for exporting", Journal of Marketing Practice: Applied Marketing Science, Vol. 3 No. 3, pp. 156-170. https://doi.org/10.1108/EUM0000000004340
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited