Efficient Consumer Response
1921
Abstract
Discusses a new methodology – efficient consumer response (ECR) – which the authors describe as an extension of MRP, JIT and QR. ECR aims to optimize the grocery supply chain through partnerships formed between manufacturers and retailers.
Keywords
Citation
Wood, A. (1993), "Efficient Consumer Response", Logistics Information Management, Vol. 6 No. 4, pp. 38-40. https://doi.org/10.1108/EUM0000000002908
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited