A Proposed Model for New Service Development
Eberhard E. Scheuing
(Professor of marketing at St. John's University. He earned his M.B.A. in management in 1964 at the University of Munich and in 1966 earned his Ph.D. in marketing.QL)
Eugene M. Johnson
(Professor of marketing at the University of Rhode Island. He received his B.S. and M.B.A. from the University of Delaware and his doctorate (D.B.A.) from Washington University.)
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Abstract
Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing models of new service development. Proposes a systematic model based not on the small amount of new service development literature but on theories of new product management, which reflects the conditions unique to service industries. Concludes with ten propositions for service management.
Keywords
Citation
Scheuing, E.E. and Johnson, E.M. (1989), "A Proposed Model for New Service Development", Journal of Services Marketing, Vol. 3 No. 2, pp. 25-34. https://doi.org/10.1108/EUM0000000002484
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited